HOME INSPECTION NEWS YOU CAN USE…
Are You Making This Email Marketing Mistake?
Sending too many emails is the most common mistake that home inspectors make when it comes to email marketing. Your customers and referral sources do not want to get two or three emails a week. Some inspectors send that many out in a day. This can lead to having your target audience adding … [Read More...]
Struggling To Get Everything Done?
Making the best use of your time should be the goal of every home inspector who wants to be successful in the business. Effective time management allows you to accomplish more, have satisfied customers and a well run business. But if you're struggling with managing everything you have to … [Read More...]
Establish Yourself As The “Go To Expert”!
When You Go "Direct To The Public" For Business, You Have To Get The Home Buyer To Choose You Over All Other Inspectors In Your Local Market. Note: Home buyers will choose you for their inspection once they are convinced that you are the "expert" that will protect them from getting stuck buying a … [Read More...]
Are You Hungry?
Today, home inspectors are in what I call a "Hungry Market." They need more work. They need to attract more clients and they need to adapt to the changing economy and they need additional home inspector training to make that happen! I know that you are painfully aware that the real estate … [Read More...]
Get More Business Directly From The Public By Engaging In “Online Local Domination!”
Home Inspection Marketing Aimed At Getting Business Directly From The Public Will Help You Fill Your Schedule! NOTE: While online local domination sounds rather ominous, it's the exact home inspection marketing strategy you want for your firm in order to get more inspections directly from the … [Read More...]
5 Deadly Home Inspection Marketing Mistakes Made On Inspector’s Websites…
An effective sales website is an essential home inspection marketing tool for any home inspector wanting to go direct to the public for business. But the majority of the home inspection sales websites I've reviewed over the last several years make 5 deadly home inspection marketing mistakes that … [Read More...]
Home Inspection Marketing Secrets Revealed… 3 Keys To Going Direct To The Public For Business!
3 Effective Online Home Inspection Marketing Strategies... Are you sick of sitting around and waiting for referrals from other professionals in the real estate business. If you're like most inspectors I've talked too, the answer is yes! Most home inspectors want to control their own destiny … [Read More...]
Effective Home Inspection Marketing Allows You To Command Higher Inspection Fees!
Home Inspection Marketing Tip... Become the "Obvious Expert" In Your Local Market And Command Higher Prices! There are a number of way to demonstrate to your target market (home buyers) that you are the "expert" to select to protect them from buying a money pit; and one of my favorites is … [Read More...]
Don’t Give Up, Home Inspection Marketing Is The Answer!
Effective Home Inspection Marketing Is The Key To Success! Recently I got this e-mail from a home inspector who had reached his limit. It was really a cry for help! He wrote... "Ken, I would like to challenge you try to get inspections in my area (City, ST); I am on the verge of giving it … [Read More...]
Home Inspection Marketing Truth:Experts Get Paid More, Whether Your A Doctor Or Home Inspector!
Home Inspection Marketing Fact: Experts Get Paid More… So Turn Yourself Into The “Obvious Expert” In Your Marketplace And Make More Money! I’m not telling you anything new, but in the last couple of years, a lot of home inspectors have gone out of business. However, there is still a … [Read More...]
Home Inspection Marketing Question: Is Facebook Just For Kids?
Home Inspection Marketing Answer: I want you to know that Facebook is not just for kids and it's an awesome home inspection marketing strategy, that when done correctly, you can use book a ton of home inspections (we do!). In previous posts I've shared with you that home buyers want to know if … [Read More...]
Home Inspection Marketing Fact: You Can Get Home Inspections From YouTube
Home Inspection Marketing Question... Did you know that YouTube was the second largest search engine in the world? That's right, only Google gets more searches than YouTube! So if somebody searches for a home inspector in your marketing area and you are not coming up in the top of the search … [Read More...]
Home Inspection Marketing Quiz: What Do Home Buyers Want From Their Home Inspector?
If you're going to use the home inspection marketing strategy of getting business directly from the public... you'll need to share information with home buyers that will persuade them to pick your home inspection company for their inspection. Here's A Million Dollar Home Inspection Marketing … [Read More...]
Home Inspection Marketing Question: Are You The Best Home Inspector
Effective Home Inspection Marketing Keeps Your Schedule Full! Let’s face it folks, we all love the home inspection business or we would do something else with our time. But loving the home inspection business doesn’t necessarily pay the bills. How many home inspectors come and go each year … [Read More...]
Home Inspection Marketing Question: Magic Pill Or Control Of Your Own Destiny?
Effective Home Inspection Marketing Will Allow You To Control Your Own Destiny, Forever! Today, so many inspectors are looking for a “Magic Pill” they can take to help them grow their home inspection business. I’m sad to say that I don’t have one and I don’t know anyone else who does … [Read More...]
