An effective sales website is an essential home inspection marketing tool for any home inspector wanting to go direct to the public for business.
But the majority of the home inspection sales websites I’ve reviewed over the last several years make 5 deadly home inspection marketing mistakes that prevents the site from converting website visitors into paying customers.
Home buyer’s looking for a home inspector online will only spend a few seconds glancing at your website, and if the site contains any of the deadly home inspection marketing mistakes listed below, they’re hitting the back browser button at the speed of light and moving on to your competitor’s website!
Here are five of the biggest home inspection marketing mistakes I see everyday with inspectors websites…
1. The home page of the inspector’s website is all about the home inspector.
Home buyers want to know “What’s In It For Them” by choosing your firm and not giving them that information in the first paragraph on your site turns them off.
2. The inspector doesn’t use his/her name and/or photograph on the website.
If your name and photograph is not on the site, the consumer gets the impression that they will be dealing with some nameless, faceless corporation and research shows that consumers are turned off by that.
3. Having inspection pricing on the website.
You want the home buyer to call you after reviewing your website. When the home buyer calls, you have a great opportunity to share, “what’s in it for them” by selecting your firm. However, when you have pricing on your website you eliminate the need for that critical call.
4. Having Adsense Ads on your home inspection sales website.
Adsence ads do nothing to help you convert website visitors into paying customers and are nothing more that another way for customers to leak off of your sales website.
5. Not giving the prospect the information they need to make a decision for your firm.
When reworking your website, think about your own buying habits. If you were a home buyer, what information would you want to see to determine if that inspector was the right person to do the inspection for you!
Reworking your website to eliminate these five deadly home inspection marketing mistakes will allow you to turn more of the visitors to your website into paying customers.
NOTE: At the Home Inspection Marketing Center, we have training courses on how to improve your website, so that you can get more sales directly from the public. Join Today!