3 Effective Online Home Inspection Marketing Strategies…
Are you sick of sitting around and waiting for referrals from other professionals in the real estate business. If you’re like most inspectors I’ve talked too, the answer is yes!
Most home inspectors want to control their own destiny and would like to go directly to the public for business, but they don’t know how. We’ll today I’m going to share with you what you need to do to get your phone ringing!
The backbone to your ‘Direct To The Public’ marketing effort is your website.
Your website really has one function and that is to share with home buyers, “what’s in it for them” by choosing your firm for their home inspection. When the home buyer understands what’s in it for them by reading the content on your website, your site will convert those ‘visitors’ into paying ‘customers.’
Home Inspection Marketing Online Success Revealed!
So the three home inspection marketing keys to success with this strategy are…
1. Getting your website in one of the top three slots on the first page of Google.
2. Make sure that your website is converting visitors into paying customers.
3. Have more than your website show up on the first page of Google. You actually want to have information about your company show up in as many of the other nine slots as possible.
So let’s look at each of these critical components in a little more detail.
Home Inspection Marketing Tip 1: Getting Your Website Into One Of The Top Three Slots On Google.
If you’re web site’s on the first page of Google, congratulations. However, the first three positions on the first page of Google are getting 77% of all the clicks by consumers looking for a home inspector in your marketing area!
Here’s how important it is to be in the number one slot… if you’re in the fourth position on the first page of Google you’re getting approximately 4% of the clicks as opposed to 56.3% of the clicks if you were in first place!
And the difference in clicks between the first three spots is huge as well. Check this out…
Position 1: Get 56.3% of the clicks
Position 2: Gets 13.45 % of the clicks
Position 3: Gets 9.82% of the clicks
So being in the number one slot on the first page of Google will really help you get and keep your schedule full from clients shopping on the internet.
Home Inspection Marketing Tip 2: The next key to success in going direct to the public is one of my favorite topics, conversion. Conversion is the art and science of converting website visitors into paying customers.
This really pays huge dividends because the higher the conversion rate, the more inspections you get. Let’s look at an example, so that you can see how important this really is.
Conversion Rate = 5%
590 Monthly Site Visits x 5% Conversion Rate = 29.5 sales
Conversion Rate = 11%
590 Monthly Site Visits x 11% Conversion Rate = 64.9 sales
The key to great conversions rates is having your website set up so when the customer reads (or watches) your content, they understand what’s in it for them by doing business with your firm. The more compelling your message is, the higher conversion rate your site will obtain and the more money you’ll make! SWEET!
As you can see from the examples above, it doesn’t take very high conversion rates to get and keep your schedule full, especially if you are a one man shop!
Home Inspection Marketing Tip 3: Finally, consumers are more likely to choose your firm, for their home inspection, if they see more than one thing about your company on the first page of Google.
Here are a few things that you want to promote so that they show up on the first page of Google as well…
1. A Press Release about your firm.
2. A YouTube Video you produced.
3. An Article you wrote.
4. A Blog Talk Radio Show you hosted.
5. Your home inspection blog.
Now, if you don’t know how to make all of these things happen, don’t worry. At http://www.HomeInspectorStartupAndGrowth.com we teach you how to make this happen.
Lots of our Members are running very successful “direct to the public” campaigns and the thing that they are most excited about is that for the first time in their home inspection career, they are controlling their own destiny! They no longer live and die by referrals from other real estate professionals.
So, what are you waiting on, get signed up for http://www.HomeInspectorStartupAndGrowth.com today and start your direct to the public marketing campaign.