Effective Home Inspection Marketing Keeps Your Schedule Full!
Let’s face it folks, we all love the home inspection business or we would do something else with our time. But loving the home inspection business doesn’t necessarily pay the bills.
How many home inspectors come and go each year across this great country? I don’t know the exact figure but I would guess it’s a substantial number.
This is a hard business. In all of the businesses I’ve owned, this is one of the most difficult. Why? This is the only business I’ve been in where other people are mad at you for doing a good job for your client.
You do a through job for your client and the “seller” and the “seller’s agent” are mad at you. And sometimes even the “buyers” own agent is mad at you if they perceived you “killed their deal”.
I’m thinking, hold on, I’m just a reporter of the conditions at the property. But that makes no difference to the party that’s mad at you. Then how many agents in the “mad agent’s” office hear that you are a “deal killer”? Craziness!
The real estate agents we have the most trouble with are the ones that depend on “that deal” to pay their car payment next month. The agents that have “daily bread” issues are the clearly the most problematic.
An older gentleman I know in the business once told me: “I’ve never killed anyone’s deal but I’ve had a few houses commit suicide while I was out there.” Never was a truer statement spoken!
The second problem we face is that approximately 70% of the active Real Estate Agents in Georgia turn over every three years. That’s right, Ole Sally who dearly loved you and your service is now out of business. There went three or four inspections for next year.
The key to staying busy and making a fortune in the home inspection business is to implement proven effective home inspection marketing strategies to keep a “ton” of business coming into your firm, from a Variety Of Places.
A smart home inspection marketing strategy dictates that we take what we call a “Multi-Prong” approach to “Broadening The Base”. We are always working to broaden our base of referral sources. We are always looking for new ways to get additional business in the door.
Implementing proven effective home inspection marketing strategies is your best bet to ensure that your referral base is sufficiently broad so you can withstand negative external forces better, i.e., a hike in interest rates or a slowdown of the economy or your top referral source retiring or getting out of the business unexpectedly.
So whether your firm needs 10 inspections a week or 75 inspections a week, all inspectors really face the same issue… What home inspection marketing strategies will keep a steady stream of business flowing in?
Remember, you can be the Best Home Inspector in the world, but if the home inspection marketing strategies you chose to use don’t get the message transmitted to your target market you want to serve – You Go Out Of Business!
