When You Go “Direct To The Public” For Business, You Have To Get The Home Buyer To Choose You Over All Other Inspectors In Your Local Market.

Note: Home buyers will choose you for their inspection once they are convinced that you are the “expert” that will protect them from getting stuck buying a ‘money pit.’

And done correctly, Article Marketing will definitely establish you as the go to expert in your local market.

Article marketing is one of the absolute best ways to put “Direct To The Public” marketing to work for your home inspection business. [Read more...]

Today, home inspectors are in what I call a “Hungry Market.”

They need more work. They need to attract more clients and they need to adapt to the changing economy and they need additional home inspector training to make that happen!

I know that you are painfully aware that the real estate market is changing and how you react to the changes will determine your ultimate success. Understanding the changes and meeting the challenges head on  are essential to the survival of your business.

Honestly, additional home inspector training is going to be needed to deal with all of the future challenges, you’ll face.

Because of all the turmoil in the market over the last couple of years, I think that there has never been a better time for additional home inspector training so you can… Go Direct To The Public For Business! [Read more...]

Home Inspection Marketing Aimed At Getting Business Directly From The Public Will Help You Fill Your Schedule!

NOTE: While online local domination sounds rather ominous,  it’s the exact home inspection marketing strategy you want for your firm in order to get more inspections directly from the public.

Online local domination means that you are the #1 authority online for your local market.

You get that distinction by taking your business from hard to find online to literally being everywhere online. You must be in the top 10 of both the local search and natural search.

Your home inspection marketing content needs to show up in top results and you will have more consumer reviews than any other home inspection business in your market. [Read more...]

An effective sales website is an essential home inspection marketing tool for any home inspector wanting to go direct to the public for business.

But the majority of the home inspection sales websites I’ve reviewed over the last several years make 5 deadly home inspection marketing mistakes that prevents the site from converting website visitors into paying customers.

Home buyer’s looking for a home inspector online will only spend a few seconds glancing at your website, and if the site contains any of the deadly home inspection marketing mistakes listed below, they’re hitting the back browser button at the speed of light and moving on to your competitor’s website!

Here are five of the biggest home inspection marketing mistakes I see everyday with inspectors websites… [Read more...]