Home Inspection Marketing Question: Is Facebook Just For Kids?

March 28, 2011 By Leave a Comment

home inspection marketingHome Inspection Marketing Answer:

I want you to know that Facebook is not just for kids and it’s an awesome home inspection marketing strategy, that when done correctly, you can use book a ton of home inspections (we do!).

In previous posts I’ve shared with you that home buyers want to know if you have the technical expertise and communication skills to help them avoid buying a money pit.

And you also now know that home buyers want to be able to know you, like you and trust you.

We’ve talked about how you can begin the know me, like me, trust me relationship using your website and YouTube but those ways are really one-dimensional. In other words, the home buyer only saw you as the “business professional.”  That was good but it wasn’t the complete picture we want home buyers to see.  [Read more...]

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Home Inspection Marketing Fact: You Can Get Home Inspections From YouTube

March 27, 2011 By 2 Comments

home inspection marketingHome Inspection Marketing Question…

Did you know that YouTube was the second largest search engine in the world?

That’s right, only Google gets more searches than YouTube!

So if somebody searches for a home inspector in your marketing area and you are not coming up in the top of the search engines on YouTube, you’ve missed a great opportunity to get a home inspection.

I saw a study the other day that showed only 17% of consumers trust traditional business advertising.

Here’s why that’s good news for you… [Read more...]

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Home Inspection Marketing Quiz: What Do Home Buyers Want From Their Home Inspector?

March 26, 2011 By 2 Comments

home inspection marketingIf you’re going to use the home inspection marketing strategy of getting business directly from the public…

you’ll need to share information with home buyers that will persuade them to pick your home inspection company for their inspection.

Here’s A Million Dollar Home Inspection Marketing Tip…

So here’s the real question; What message does the consumer (home buyer) want to hear from the home inspector?

This is critical to effective home inspection marketing, so please make sure that you understand it.

The only message, let me repeat that again, the only message that the consumer (home buyer) wants to hear from the home inspector is that the home inspector is so thorough and so professional in their evaluation of the property that the customer won’t get stuck buying a money pit.

In other words, home buyers don’t want to get stuck with a bunch of costly unexpected post closing expenses and they want to hire “the right home inspector” to prevent that from happening to them. [Read more...]

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Home Inspection Marketing Question: Are You The Best Home Inspector

March 25, 2011 By Leave a Comment

Effective Home Inspection Marketing Keeps Your Schedule Full!

Let’s face it folks, we all love the home inspection business or we would do something else with our time. But loving the home inspection business doesn’t necessarily pay the bills.

How many home inspectors come and go each year across this great country? I don’t know the exact figure but I would guess it’s a substantial number.

This is a hard business. In all of the businesses I’ve owned, this is one of the most difficult. Why? This is the only business I’ve been in where other people are mad at you for doing a good job for your client.

You do a through job for your client and the “seller” and the “seller’s agent” are mad at you. And sometimes even the “buyers” own agent is mad at you if they perceived you “killed their deal”. [Read more...]

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Home Inspection Marketing Question: Magic Pill Or Control Of Your Own Destiny?

March 24, 2011 By Leave a Comment

home inspection marketingEffective Home Inspection Marketing Will Allow You To Control Your Own Destiny, Forever!

Today, so many inspectors are looking for a “Magic Pill” they can take to help them grow their home inspection business. I’m sad to say that I don’t have one and I don’t know anyone else who does either.

But what I have and what I’m offering to share with you now is better than any Magic Pill.

Why?

Because what I’m sharing with you today allows YOU TO CONTROL YOUR OWN DESTINY!

You won’t have to depend on anyone else for your success, EVER!

With that said, here we go! [Read more...]

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Home Inspection Marketing Tip: Mine Your Database

March 23, 2011 By Leave a Comment

home inspection marketingHome Inspection Marketing Fact…

The most successful home inspectors have a database set up and they are actively working it!

Your database is 24 k gold and you should be mining it for your home inspection marketing efforts!

I ask the following home inspection marketing questions on a regular basis and you’d be surprised how many times I get “The Ole Deer In The Headlights Look”.

I ask simple home inspection marketing questions, like…

  • Do you know who your top 50 referral sources are?
  • How many inspections are you getting each month from your top referral sources?
  • What percentage is that to the total inspections booked each month?
  • Can you identify the referral sources that gave you business in the past but haven’t referred you business in the last 60 to 90 days?
  • Are your prior clients using your firm again on their next purchase?

Am I asking too much of some home inspectors? Come on folks, if you don’t know this home inspection marketing information, it’s time you got your “miners equipment” on and got into the mine!

What you don’t know can’t hurt you…It Can Kill You! [Read more...]

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Are Your Emails Getting Opened?

March 22, 2011 By Leave a Comment

home inspection marketingEffective Home Inspection Marketing Includes Sending Email!

So here’s a question I get asked on a regular basis… Ken, what’s a good e-mail open rate?

There’s a study out now about this exact topic and it shows that we’re going to have to kick up our “Subject Lines” to get more of our emails opened.

Here’s what we know from current research…

“Epsilon, a leading marketing services firm, reported that of 6 billion emails sent in the first three months of 2009 across multiple industries on behalf of 200 clients, deliverability was stable at 94.1 percent, open rates increased to 22.1 percent, and click rates increased to 6.1 percent.”

So there is a new benchmark you need to shoot for in all of your home inspection marketing e-mail campaigns… 22% open rate and a 6% click through rate!

When you’re sending out your home inspection marketing email messages, be sure that you “Jazz Up” the subject line so that you’ll get a higher open rate.

Think about it this way… [Read more...]

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Home Inspector Training: Don’t Get Short Changed!

March 21, 2011 By Leave a Comment

home inspector trainingHome Inspector Training…

The home inspection business is a thinking person’s profession.  To be proficient, an inspector needs to learn a lot of technical information.  In many cases, it takes up to a year to build a house, but a home inspector will just have three to four hours to inspect and report on all of the systems and components of that property. Without quality home inspector training, that won’t be possible.

So, whether you’re thinking about getting into the home inspection business or you’re already involved, you’re key to success is high quality home inspector training.

Existing home inspectors need extensive ongoing training to keep current with all of the changes in building technology.  Excellent options for ongoing home inspector training are available locally, in every part of the country and now there are online options as well.

Individuals thinking about getting into the home inspection business have lots of home inspector training options too.  There are the big national home inspector training schools, state and local schools, plus, lots of online options as well.

When evaluating your options for home inspector training, be sure to consider where you will get hands on training, if you don’t get it through the home inspector training school.  Hands on training with a certified home inspector is essential to gain the confidence you’ll need to succeed!

But to be successful in the home inspection business, you need a different type of home inspector training as well.

You’ll need to develop skill sets to allow you to get and keep your home inspection schedule full, each and every month.

Providing consumers with the information they need to make an quality decision about the largest individual purchase they’ll ever make is rewarding and it’s why most inspectors get into the business.  Plus, you can earn an excellent income, helping others!

But to do that, you’ll need to learn how to become a Marketer Of Home Inspection Services!

You see, you could be the best technician in the home inspection industry, but if you can’t get the attention of those individuals looking for the best home inspection technician in the industry, you’ll go out of business.

So don’t short change yourself by getting just half of the home inspector training you actually need.  Get the training you need to become an excellent technician and a marketer of home inspection services.

At Home Inspection Marketing Center we’ll teach you how to get and keep your home inspection full, regardless of the condition of the real estate market.  We’ll share with you what you need to do, we’ll share with you why you need to do it, we’ll give you the tools to do it and all you have to do is implement what we’ve given you, in order to be successful. It’s that easy.

Don’t ignore one of the most important parts of your home inspector training, learn to be a Marketer of Home Inspection Services!

Start gaining the marketing skills you need to be successful in the home inspection business today at http://HomeInspectionMarketingCenter.com.

Quality Home Inspector Training Is Your Key To Success!

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Have Your Best Year Ever In The Inspection Business

March 2, 2011 By 2 Comments

home inspection marketingEffective Home Inspection Marketing Starts With A Good Plan!

Think about this… People Don’t Plan To Fail, They Fail To Plan!

Don’t Be A Statistic.

A Home Inspection Marketing Plan Is Essential For The Success Of Your Firm!

I want to let you know that I understand that the market is extra tough right now for everyone. However, the ones that will thrive, not just survive, are the folks who have a clear Vision of where they want to end up, written Goals to support the Vision, a Marketing Plan and a Marketing Calendar!

When you have a written home inspection Marketing Plan and a Marketing Calendar you know what needs to be done every day to allow you to achieve your goals.

When you have written plans, you don’t wake up every morning wondering what the heck you need to do to get business in the door. You implement your home inspection marketing plan every day by the activities listed on your Marketing Calendar!

Setting up a written home inspection Marketing Plan and Marketing Calendar is easy but it does require some effort. Below are all the links to the resources on the Membership site that you’ll need to accomplish this critical task!

When you get a written home inspection Marketing Plan and Marketing Calendar in place, you too can better achieve all of your goals.

Get this part right and you are on your way to having a hugely successful firm! [Read more...]

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Home Inspection Marketing Tip: Google “Local Search” Changes Helps Inspectors

November 1, 2010 By Leave a Comment

Home Inspection Marketing News…

Thousands of home inspectors all around the country are now going to be able to show up on the first page of google in their local market…  boosting their “Go Direct To The Public” sales efforts!

Do you use the Internet to go direct to the public for home inspections?  If you use Google to go direct to the public for business, like we do,  then you’ve got  to watch this video… because Google has changed all the ‘Local Search’ rules again!


Home Inspection Marketing News…

Truthfully, there is some skill and work involved in getting your website indexed into the top of the search engines for your key word phrases.  But the good news is that you no longer have to battle it out with every inspector in your Metro area for a first page spot on Google.  You’ll just need to be better with Search Engine Optimization than the inspectors that actually live in your community.

However, if you don’t know how to take advantage of the gift Google just handed you, you’ll still be stuck back on page… whatever, getting no business from the internet!

Gaining the skills that you need to get to the top of the search engines for any keyword phrase, in any area, is really important and you can learn those skills at http://HomeInspectionMarketingCenter.com.

Effective Home Inspection Marketing Is The Key To Your Success!

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