If you’re going to use the home inspection marketing strategy of getting business directly from the public…
you’ll need to share information with home buyers that will persuade them to pick your home inspection company for their inspection.
Here’s A Million Dollar Home Inspection Marketing Tip…
So here’s the real question; What message does the consumer (home buyer) want to hear from the home inspector?
This is critical to effective home inspection marketing, so please make sure that you understand it.
The only message, let me repeat that again, the only message that the consumer (home buyer) wants to hear from the home inspector is that the home inspector is so thorough and so professional in their evaluation of the property that the customer won’t get stuck buying a money pit.
In other words, home buyers don’t want to get stuck with a bunch of costly unexpected post closing expenses and they want to hire “the right home inspector” to prevent that from happening to them. [Read more…]