- The single best strategy to keep your home inspection firm on the “Success Fast Track” for years to come!
- How to beat out 97% of your competitors by implementing this one simple strategy!
- How to leverage a basic to do list to achieve your dream of a full schedule all year long.
- The best ways to get home buyers clamoring to book with your directly!
- Not all real estate agents are the same, so only choose to work with the best!
- How to turn your prior clients into an ATM machine for your business
- How to make your business run as efficiently as a swiss click!
The Home Inspection Marketing Center Coaches got together on Google Hangout and talked about why they moved from a one-man shop to multi-inspector firm. We also got into hiring home inspectors and how they felt about hiring their first one. We also had a complete discussion about bringing wives into the business. Many of our home inspection clients have a desire to have their wife work in the business, but what tasks should the wife really be engaged in to really help the firm be most successful? Scheduling inspections was not one of the activities!
We also talked about the importance of a written marketing plan and marketing calendar. Of course you can’t do performance to plan and less you actually have a plan!
Spend a few minutes with the Home Inspector Coaches and you get some real insights into what challenges and opportunities multi-inspector firm’s face on a daily basis.
Think online reputation management is only for the big dogs? You better think again!
According to eMarketer 83% of consumers declare that online reviews influence their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry on the internet has caused them to change their opinion. One negative review, whether true or untrue, can thwart all of your best efforts if you don’t have an online reputation strategy prepared. With that in mind, we would like to offer five strategies your home inspection business can use to monitor and improve your online reputation management.
- Monitoring your brand names – Listening what’s being said about you and your company is critical. There are lots of fantastic free tools to help in this regard. Take a look at Google Alerts, Hootsuite, and Social Mention among others.
- Claim all of your relevant social properties – Unused social media sites can be used by your competitors to pull you down, and spread negativity. Be sure you claim all social sites that matter for your brand.
- Dominate page one of Google for your brand name – One great way to ensure what people see and read about you whenever they Google you is to own all the virtual real estate! If all they find every time they Google you is great stuff about you and your brand, you’ll not be harmed by the random attack.
- Ask for customer reviews – Customer reviews aren’t just gonna magically appear; you need to actively court them. Make a point of asking your customers to write reviews, and do everything possible to make it easy for them: links to review sites, examples from other customers, etc. Of course, if you offer incentives, make it clear that you’re not attempting to bribe them or affect their review!
- Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent strategy to head off any damage from the get-go. Don’t engage in mud-slinging however, no matter how justified you feel! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)
Online reputation management is incredibly important today because customers can tweet, make a post or post video from wherever they happen to be.
We have developed a software app that will allow you to check your online reputation for FREE!
To get your free reputation report go to http://www.getmemorehomeinspectionsnow.com/reputation-marketing.
If you want to learn more about how we Market and Manage our home inspector clients Online Reputation visit Get Me More Home Inspections Now!
You have a Facebook page. You have some fans. Nicely done. Now, like the smart business you are, you’re looking for some proven ways to engage your followers so you can acquire more of them and make the most of your presence on Facebook.
Engaging your fans is a critical piece to building and maintaining a long-lasting relationships on Facebook—and offline! Here are a few timeless strategies that local businesses are using with great results.
1. Spread the Love
Tell your fans how much you appreciate them. Tell ‘em often!
Thanking your fans for their questions, complimenting them on their comments, highlighting their success stories—these things go a looong, long way in social media. Many smart businesses on Facebook run a ‘Fan of the Month’ promotion to encourage and reward engagement.
This is really savvy way to make people feel good about themselves and your business while also capitalizing on the power of social proof.
2. Offer Coupons and Run Promotions
Discounts, coupons, special offers … your followers will NEVER get tired of opportunities to save money and get more value from their purchases. Pro tip: If you want to run a promotion for a specific geographic location, use the Custom menu when you’re posting to target your followers in a certain area.
3. Share Your Knowledge
You run a business. You have special knowledge and insight. You can help people. So share! People are always grateful for information that makes their lives easier or more fulfilling. Sharing helpful tips is some of the best engagement around.
It also helps you take advantage of the reciprocity principle: do something nice for someone, they’ll feel bound to return the favor.
4. Issue a Challenge
We humans are deeply competitive by nature and simply cannot resist a challenge, an opportunity to show the world that we’re pretty darn smart. Test your fans’ knowledge using fun quizzes and polls. Trivia, brain teasers, riddles … you’ll have your followers eating out of your hand by day’s end, trust me.
5. Take Photos of Your Happy Customers
Don’t hire a professional photographer. Just start snapping photos with your cellphone and post them to Facebook. You will be amazed—truly—at how people respond. Data collected by social media expert Dan Zarrella shows that photos get more shares and likes than text, video and link updates. This also a great social-proof strategy: other folks will see people enjoying your products/services and they’ll want to join the party, so to speak.
6. Ask for Advice
The highest compliment a business can pay to its customers is to ask for their input. If you own a pizza parlour, ask your fans to come up with a new pizza recipe! Or let them name your new product. Make it a contest! Solicit ideas and then let your fans vote for their favorite.
7. Use Insights to See What’s Working
Here’s the beauty of Facebook: you can see what’s working and what’s not. Just export your Facebook Insights data to an Excel spreadsheet to a get quick, clear look at which status updates performed best, what kind of media your audience responds to and what’s driving engagement.
If you’re a novice with Facebook, don’t worry when you join the Home Inspection Marketing Center we have all of the home inspection training that you need to improve your social media skills. If you decide that you don’t want to learn social media you can always get us to do it for you. To learn more about that option go to Get Me More Home Inspections Now.
Social media is a ripe ground for making connections, as well as for offending and creating enemies. Knowing what you shouldn’t do in relation to social media is almost as vital as understanding what you should be doing. Here are several social media mistakes to avoid like the plague!
Jokes in poor taste – It ought to be obvious, but you must put on your thinking cap before you tweet, update or post. And above all, don’t try and benefit from someone else’s catastrophe as a way to promote your products or services. While a celebrity death or embarrassment may seem like easy pickings for trending traffic, you might end up alienating more people than you attract!
Offensive statements and political rants – Closely connected is the temptation to broadcast your preferences political, social or otherwise, which may have the misfortune of NOT aligning with your your clients and customers. Don’t go there! Try to keep from sharing anything that might be misunderstood, or you’ll end up scrambling for cover! Once trust is broken, it’s very difficult to rebuild.
Not making business only accounts – An account solely devoted to your company has not only a much better chance of being found in the search engine results, it projects an altogether more professional image for your business.
No social media buttons on your website – These are readily available for all social media platforms, and you’re shooting yourself in the foot if they are inaccessible on your homepage and every post you make. This will make it easy for your readers to share your posts and in doing so help promote your business.
Not using your social media profiles to link back to your site – You’ve gone to all the effort to set up and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all permit you to link back to your website. There’s five great links to your site, and a great chance for your (hopefully) many followers to end up on your site.
If you’re a novice with social media, don’t worry when you join the Home Inspection Marketing Center we have all of the home inspection training that you need to improve your social media skills. If you decide that you don’t want to learn social media you can always get us to do it for you. To learn more about that option go to Get Me More Home Inspections Now.