Sending too many emails is the most common mistake that home inspectors make when it comes to email marketing.
Your customers and referral sources do not want to get two or three emails a week. Some inspectors send that many out in a day. This can lead to having your target audience adding your email address to their spam list.
When this happens, your target audience has no chance to receive the emails that they actually might want to see. Plus, you won’t get any click through activity to increase your sales if your customers are sending your emails to their spam folders automatically.
When you overload your list’s inbox, they feel like there are just too many emails for them to read. They may not always send your emails to their spam folder, but they may not read all the emails you send out either.
They may simply delete them as bothersome. They may open one once in a while if the subject line appeals to them, but the bulk of the emails you send will not be read and you will be wasting money and time.
Instead, send out only one email a week and make one of the weekly emails a larger newsletter.
The emails that you send out each week need to contain information the recipient deems useful. They can also have special offers or sales on products or services that will entice your subscribers to read the email.
The bottom line is that your target audience is overloaded with emails, so here’s the best way to make your email marketing payoff…
- Only send one email a week.
- The weekly email needs to contain information that is useful to the recipient.
- One of you weekly emails needs to be a newsletter.
- Your email ‘subject lines’ need to be catchy to increase your open rates.
- Always track your ‘open rate’ and your ‘click through rate’ to get a better idea of what your target audience likes.
OK, if you’re not up to speed on all these issues, don’t worry! At Home Inspection Marketing Center we teach our Members how to maximize their email marketing campaigns to increase their sales. Plus, we share with the the resources we use to automate the process.
So Don’t Delay, Get Signed Up Right Now!