Discover the secret formula that other successful home inspectors are using to bypass real estate agents to get home inspection business direct from the consumer. [Read more…]
Become the “Obvious Expert” In Your Local Market And Command Higher Prices!
There are a number of way to demonstrate to your target market (home buyers) that you are the “expert” to select to protect them from buying a money pit; and one of my favorites is Article Marketing!
“Article Submission” is one of the best home inspection marketing strategies used today. All you do is compose high-quality articles about various home inspection related topics and submit them to the online article directories, which publish your articles to their database.
The article directories allow you, the author, the opportunity to include links back to your Website in the “signature” or “resource box” of the article, which normally appears directly below the main body of the article. [Read more…]
Recently I got this e-mail from a home inspector who had reached his limit. It was really a cry for help!
“Ken, I would like to challenge you try to get inspections in my area (City, ST); I am on the verge of giving it up.”
And here was my response: [Read more…]
So Turn Yourself Into The “Obvious Expert” In Your Marketplace And Make More Money!
I’m not telling you anything new, but in the last couple of years, a lot of home inspectors have gone out of business. However, there is still a lot of competition for fewer home inspections. And home buyers, in many cases, are choosing one home inspector over another for as little as $20.00. This is crazy because the quality of home inspectors varies greatly, even in a State with Licensing, but it happens every day.
So what are you to do? [Read more…]
I want you to know that Facebook is not just for kids and it’s an awesome home inspection marketing strategy, that when done correctly, you can use book a ton of home inspections (we do!).
In previous posts I’ve shared with you that home buyers want to know if you have the technical expertise and communication skills to help them avoid buying a money pit.
And you also now know that home buyers want to be able to know you, like you and trust you.
We’ve talked about how you can begin the know me, like me, trust me relationship using your website and YouTube but those ways are really one-dimensional. In other words, the home buyer only saw you as the “business professional.” That was good but it wasn’t the complete picture we want home buyers to see. [Read more…]