Become the “Obvious Expert” In Your Local Market And Command Higher Prices!
There are a number of way to demonstrate to your target market (home buyers) that you are the “expert” to select to protect them from buying a money pit; and one of my favorites is Article Marketing!
“Article Submission” is one of the best home inspection marketing strategies used today. All you do is compose high-quality articles about various home inspection related topics and submit them to the online article directories, which publish your articles to their database.
The article directories allow you, the author, the opportunity to include links back to your Website in the “signature” or “resource box” of the article, which normally appears directly below the main body of the article.
Then all web publishers are given the right to publish your articles to their Website, at no cost, and the only stipulations are that all your links remain active and nothing in the article is changed.
So, with this home inspection marketing strategy, you get direct web site traffic from the article directories, indirect traffic from search engines which send traffic to your article on the article directory and traffic from the web sites which publish your article. Plus, if you use this home inspection marketing strategy properly, the search engines will index these articles and they will show up in the search results when someone types in your keyword phrase.
This home inspection marketing process is very effective, and it can be done over and over again!
Home Inspection Marketing Tip: Below are a few topics that would make great articles that the article directories and other web site owners would be interested in:
1. Anything about Chinese drywall.
2. Anything about mold.
3. Anything about the infrared process.
4. Energy savings related topics.
5. Information about foundation problems and solutions.
6. New construction inspections
7. Frequently Asked home inspection questions you get daily while answering the phone.
Now that you understand the article submission process and how powerful of a home inspection marketing strategy it can be, all you need now is a place to submit your articles.
Below are several good home inspection marketing article submission directories that I use.
Note: Like all things on the Internet, article directories come and go, so it’s important to keep an eye on those you submit your articles to.
Submitting articles that home buyers would be interested in reading is an awesome home inspection marketing strategy. It’s truly a simple home inspection marketing strategy that will pay big dividends over time.