I want you to know that Facebook is not just for kids and it’s an awesome home inspection marketing strategy, that when done correctly, you can use book a ton of home inspections (we do!).
In previous posts I’ve shared with you that home buyers want to know if you have the technical expertise and communication skills to help them avoid buying a money pit.
And you also now know that home buyers want to be able to know you, like you and trust you.
We’ve talked about how you can begin the know me, like me, trust me relationship using your website and YouTube but those ways are really one-dimensional. In other words, the home buyer only saw you as the “business professional.” That was good but it wasn’t the complete picture we want home buyers to see.
When you start using Facebook, home buyers can start to see you as a “real person;” as a dad, as a member of the community, as the person who relates well with their peers. They learn where you grew up, where you went to school, what books you like to read and many other things about you.
If people only see you in a one-dimensional manner, they begin to think you have an agenda. That’s definitely not what you want the consumer to think about you.
Home Inspection Marketing Tip: You really your target audience to build a more complete know me, like me, trust me relationship with you, so they choose your firm for the inspection and so you can command a higher price for it.
To make Facebook an effective home inspection marketing strategy, there’s some definite do’s and don’ts…
- First, fill out your profile completely and update it often.
- Be sure to become a frequent poster. People don’t want to be friends with people who don’t post.
- When people are on social networks, like Facebook, they want one of two things; they want to be informed or they want to be entertained. So make your posts both, if possible.
- Don’t invite your kids and their friends to your business Facebook account. Much of the content they might post or discuss would be inappropriate to achieving your business goals.
- As Sammy Kershaw the country and western singer says… there’s three topics that you should avoid, politics religion and her. That’s pretty good advice for your Facebook account as well.
- Be sure to selectively invite folks that you want to be your friends. You are a local business and you want to do home inspections in your local marketing area, so be sure to invite local people to your Facebook account (we can show you how).
- Also, Facebook limits the number of friends that you can have to 5,000; and following the strategies we teach at home inspector startup and growth it won’t take you long to achieve that many quality friends.
- Make sure that you set up a fan page and add content there on a regular basis. This content actually gets indexed by the search engines.
- Encourage others to comment on your posts and be sure that you comment on others posts.
There are lots more things that I can share with you about Facebook but you can learn all about those when you get signed up to be a Member at Home Inspection Marketing Center.
Facebook is a fun and easy home inspection marketing strategy that you can use to go direct to the public for business.
Remember, you don’t have to sit around and wait on real estate agents to refer you business, you can go direct to the public using Facebook.
Effective home inspection marketing is your key to success!