Home Inspector Training: Are You Texting?
Solid Advice When Trying A Mobile Marketing Promotion
Are you pressed for money and need a way to bring in more customers fast?
You have a pretty good feel for marketing but still have not found the one solution that will really meet all of your needs. Read this home inspector training article on mobile marketing and you may be surprised with what you find out.
Home Inspector Training Tips…
Do not send text messages to your customers too early in the morning or late at night. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Never send out any type of unsolicited messages. This will just be spam to people, and you may end up losing potential customers quickly. If they get a message from someone or some company they don’t know, they will probably just delete it right away, and be a little frustrated.
Paying close attention to what your competitors are doing is great to gain an edge in social marketing, but following their every move just means that you’re going to blend in with the fray. You have to stand out above your competitors here. Blending in means that, at best, you’ll be splitting customers; at worst, you’ll lose them all.
Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.
When you are setting up your marketing adds for cell phones, they must be cross-platform compatible. Every one has a different phone, and you don’t want to end up cutting off some people from seeing your advertisement just because of the phone that they have. Your customers will not switch phones, though they may switch from your product to one that they see all the time on their phone.
In conclusion, you do not have a lot of money to mess around with and want to make sure that when it comes to your marketing budget, every last cent is well spent. Consider the home inspector training advice provided to you in this article and judge for yourself if mobile marketing is the answer for you.