Quality Home Inspector Training Will Help You Accomplish Both Of These Goals!
In any online marketing campaign you engage in, you have two basic goals. The first goal is to get home buyers to your website so that you can convert them into paying customers. Secondly, you want to build quality backlinks to your website so that you can show up higher in the organic search listings.
Home Inspector Training Secret: Use Article Marketing To Make This Happen!
Many people say that writing articles for publication is no longer an effective home inspection marketing strategy. I disagree! Done correctly, article marketing is still a very powerful tool to get both visitors to your website (we call this traffic) and build powerful backlinks to your site at the same time.
If you plan on writing home inspection related articles, you should create an author biography for yourself. This composition should give a brief glimpse of personal information about yourself. Make sure you include all information that describes your expertise. Having expertise in the field which you are writing about gives the marketing article more credibility.
The biggest mistakes that commonly occur in article marketing are simple. The first is that you never sit down and get started writing. The second is to write articles that are not encouraging your reader to take action on something, and third is that you are sharing too much information in the article and leave the reader no reason to check out your site.
Home Inspector Training Success Tips…
Make your article introductions lively. Try to interject some fun, wittiness or sparkle into the beginning of your article. This will draw in readers much better than something that starts off dry and boring, such as “this article is going to talk about…” Look for interesting trivia or fun facts about your topic and add them into your intro.
The titles you craft in your article marketing efforts should be distinctive ones. Researching the other articles written about home inspection topics are a vital part of article marketing. When you do so, pay attention to how your competitor’s articles are titled. Do your best to make your own titles stand out from the crowd.
Publishing is the goal of an article marketer. Quality relevant websites, blogs and other directories to host your content and link back to your site are essential. Remember each site has their own set of terms and conditions, so be sure to read and follow them carefully.
Critical Home Inspector Training Tip…
Pick a topic for your article that focuses on how to help people. Answering questions, trying to solve problems or writing a “how-to” about something, can show others that you are knowledgeable in the home inspection business. People will want to reach out to you and learn more about you, if they feel you can help them.
If you want to be successful at article marketing, you cannot be boring. Readers have tons of choices as to what they read. If you are not precise and to the point and ramble on about nothing, you will not keep your readers interest. Make sure your content is interesting and won’t put anyone to sleep.
As long as you can keep producing quality articles, you can be a success and drive people to your website and get lots of high quality backlinks. Your success really depends on the amount of effort you’re willing to put into the project and also on the quality of information you’re using to help build your campaign.
In the home inspection business, we have an unlimited number of topics to write about that the public would be very interested in. I’ll share with you the thing I remind my Members of daily… Implementation of the marketing strategies you have chosen to pursue is the key to your success!
Hey, you might not be a great article marketer today, but with a little home inspector training from the Home Inspection Marketing Center, you can certainly master this highly effective SEO strategy to get more business directly from the public!