Today, so many inspectors are looking for a “Magic Pill” they can take to help them grow their home inspection business. I’m sad to say that I don’t have one and I don’t know anyone else who does either.
But what I have and what I’m offering to share with you now is better than any Magic Pill.
Because what I’m sharing with you today allows YOU TO CONTROL YOUR OWN DESTINY!
You won’t have to depend on anyone else for your success, EVER!
With that said, here we go!
A Home Inspection Marketing Plan Is Essential For The Growth Of Your Home Inspection Business!
While a Home Inspection Marketing Plan is essential for your business it doesn’t have to be complicated. Just think of your home inspection marketing plan as a road map to your final destination. I know that you wouldn’t leave for a vacation to a destination you’ve never been to before without planning and mapping out the trip.
So why would you try to run your home inspection business without a home inspection marketing plan or “map?”
I always say…Begin With The End In Mind!
When your business slows down and you realize that you need to do some marketing, you’re about ninety days too late. I’m telling you the truth, our experience clearly shows that the marketing effort you engage in today doesn’t start yielding the desired results for about ninety days from now.
So developing a home inspection marketing plan that’s workable is essential to smooth out the rough spots in the business cycle.
Now I don’t want you to think that you have to put together some huge home inspection marketing plan that’s all fancy and difficult to prepare. Oh contraire!
I want you to have a home inspection marketing plan that’s simple to put together and easy to work each month. I know that if you’re like most other small business owners you won’t ever look at that “fancy plan” again after you write it. That’s such a waste (on multiple fronts).
The final component of a good home inspection marketing plan is that you have to be able to measure the outcomes of the marketing strategies you put into place each month. A home inspection marketing plan is ineffective if you can’t measure the results of your efforts.
Remember this rule; whatever you measure grows but whatever you report on grows exponentially!
So take a few minutes and set up your personal “road map” for success!