The most successful home inspectors have a database set up and they are actively working it!
Your database is 24 k gold and you should be mining it for your home inspection marketing efforts!
I ask the following home inspection marketing questions on a regular basis and you’d be surprised how many times I get “The Ole Deer In The Headlights Look”.
I ask simple home inspection marketing questions, like…
- Do you know who your top 50 referral sources are?
- How many inspections are you getting each month from your top referral sources?
- What percentage is that to the total inspections booked each month?
- Can you identify the referral sources that gave you business in the past but haven’t referred you business in the last 60 to 90 days?
- Are your prior clients using your firm again on their next purchase?
Am I asking too much of some home inspectors? Come on folks, if you don’t know this home inspection marketing information, it’s time you got your “miners equipment” on and got into the mine!
What you don’t know can’t hurt you…It Can Kill You! [Read more…]