If you’re going to use the home inspection marketing strategy of getting business directly from the public…
you’ll need to share information with home buyers that will persuade them to pick your home inspection company for their inspection.
Here’s A Million Dollar Home Inspection Marketing Tip…
So here’s the real question; What message does the consumer (home buyer) want to hear from the home inspector?
This is critical to effective home inspection marketing, so please make sure that you understand it.
The only message, let me repeat that again, the only message that the consumer (home buyer) wants to hear from the home inspector is that the home inspector is so thorough and so professional in their evaluation of the property that the customer won’t get stuck buying a money pit.
In other words, home buyers don’t want to get stuck with a bunch of costly unexpected post closing expenses and they want to hire “the right home inspector” to prevent that from happening to them.
Home Inspection Marketing “Gold Nugget”: When the consumer is convinced that you are the person to protect them, the price of the inspection becomes less important.
So your goal as a “go direct to the public marketer” is to share information with home buyers so that they will convince themselves that you’re the right choice for them.
Now, before we move an further, I think we should take a minute and review the two fundamental home inspection marketing principles that will allow your website to sell.
Rule 1: No one buys anything until they understand what’s in it for them.
Rule 2: When people know you, like you and trust you they will do business with you and they will refer you to others.
We’ve nailed fundamental marketing rule number one because we know that the customer wants to convince themselves that you very thorough and have the skill and ability to prevent them from buying a money pit. So all of the content you put on your website will be geared towards establishing your expertise.
Rule number two can be nailed as a byproduct of satisfying rule number one. Here’s what I mean by that; you’re going to be putting content on your website that establishes your expertise. That content will be in the form of written articles, videos, photos and audios.
Once home buyers start reading your blog posts, watching your videos, looking at your photographs and listening to your audios, they will have gotten to know you and at least trust you. The “like you” part will really start to develop once that prospect becomes your client.
During the course of the inspection you should really start to build a personal relationship with the client. Remember, you want this client to use you again and you want them to be so comfortable with you that they will refer you to others.
The great thing about having a direct response web site that sells is that you can drive traffic (i. e., Home buyers and home sellers) to your site from other places like Facebook and YouTube.
If you’re sitting around waiting on real estate agents to refer you business and not going directly to the public for business, you’re missing a wonderful marketing opportunity.
Remember, you cannot kill the publics deal. The public wants what you have… the expertise to prevent them from buying the money pit and they’re willing to pay a premium price for this expertise.
OK, you might be thinking, Ken, I don’t know how to produce this type of content to put all my direct response web site. Don’t fret; when you join Home Inspection Marketing Center you will learn exactly what type of content to put on your website and how to produce it.
If you want to learn home inspection marketing strategies that will help you get and keep your schedule full, then get signed up for the Home Inspection Marketing Center Today!