The most successful home inspectors have a database set up and they are actively working it!
Your database is 24 k gold and you should be mining it for your home inspection marketing efforts!
I ask the following home inspection marketing questions on a regular basis and you’d be surprised how many times I get “The Ole Deer In The Headlights Look”.
I ask simple home inspection marketing questions, like…
- Do you know who your top 50 referral sources are?
- How many inspections are you getting each month from your top referral sources?
- What percentage is that to the total inspections booked each month?
- Can you identify the referral sources that gave you business in the past but haven’t referred you business in the last 60 to 90 days?
- Are your prior clients using your firm again on their next purchase?
Am I asking too much of some home inspectors? Come on folks, if you don’t know this home inspection marketing information, it’s time you got your “miners equipment” on and got into the mine!
What you don’t know can’t hurt you…It Can Kill You!
Your competition is Me and Entrepreneurs like Me all over the country! We know the answers to these home inspection marketing questions and we are aggressively managing every aspect of our business. The good news is you can too!
Are you entering you Referral Sources and Client Information into a database now? If not, start Today!
If you are entering your home inspection marketing information into a database, are you accessing your database to answer these Critical Questions so that you can take action?
If the answer to either question is NO, then make a change Today! Without this information, you are operating Blind.
In his book “Swim With The Sharks Without Being Eaten Alive” Harvey McKay wrote “The little things don’t mean a lot, they mean everything.”
Never was a truer statement spoken about home inspection marketing database management. Without knowing who referred you business and when and how many of your clients are repeat business, you are truly operating Blind.
It’s hard enough to stay ahead of the competition with 20/20 vision; I can’t imagine having to operate Blind!
Database management is one of the fundamentals of our business and all of the Home Inspection Marketing Programs you to put together will rely on accurate management of your database.
If you don’t have a database set up or if you aren’t managing your database properly, please do yourself a ‘Gargantuan’ favor and start TODAY!
The “Mother Load” of “Wealth” is inside that home inspection marketing database and you can’t make a Quantum Leap in success until you have this aspect of you business under control.
Effective Home Inspection Marketing Is Your Ket To Success In The Home Inspection Business!
Check out the system we use at Southern Home Inspection Services to manage our database.